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Why CSR Must Evolve: The Shift Towards Purpose-driven PR episode artwork

EPISODE · Feb 6, 2018 · 6 MIN

Why CSR Must Evolve: The Shift Towards Purpose-driven PR

from InkCast · host InkHouse PR Podcast

In this episode, host Samantha McGarry talks with InkHouse EVP Tina Cassidy about the new mandate - and opportunity - for businesses to do good in the world; what we call purpose-drive PR. More than just CSR, it’s about the need for a broader set of strategies and tactics to help businesses own an issue and take action.

Episode metadata supplied by the publisher feed · Published Feb 6, 2018

What this episode covers

In this episode, host Samantha McGarry talks with InkHouse EVP Tina Cassidy about the new mandate - and opportunity - for businesses to do good in the world; what we call purpose-drive PR. More than just CSR, it’s about the need for a broader set of strategies and tactics to help businesses own an issue and take action.

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Why CSR Must Evolve: The Shift Towards Purpose-driven PR

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Frequently Asked Questions

How long is this episode of InkCast?

This episode is 6 minutes long.

When was this InkCast episode published?

This episode was published on February 6, 2018.

What is this episode about?

In this episode, host Samantha McGarry talks with InkHouse EVP Tina Cassidy about the new mandate - and opportunity - for businesses to do good in the world; what we call purpose-drive PR. More than just CSR, it’s about the need for a broader set of...

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