Why Customer Data Is a RevOps Priority

What this episode covers

In this episode of the RevOpsAF podcast, co-host Camela Thompson sits down with Irwin Hipsman, currently Founder of Repetitos (former Director of Customer Lifecycle Marketing at Forrester), to discuss why customer contact data should be a top priority for every RevOps team. Irwin brings years of experience in customer lifecycle marketing and shares data-backed insights into how poor-quality customer data sabotages segmentation, engagement, and even executive decision-making. Learn how to evaluate your data health, take ownership, and drive business impact - without massive tech investments. 📊 What you'll learn: Why “good enough” customer data is holding back your GTM strategy The four tiers of customer data maturity and how to assess your database Who should own customer data across RevOps, CS Ops, and marketing How to build a scalable plan for cleanup and prove ROI fast Tips for selling data cleanup projects to skeptical executives Perfect for: Sales Ops, CS Ops, Marketing Ops, and RevOps leaders who manage post-sale growth, customer engagement, or lifecycle communications. 🤝 Connect with Irwin on LinkedIn: https://www.linkedin.com/in/irwinhipsman/ 💓 Not a member of the community? Join here: https://www.revopscoop.com/membership/membership-options #RevOpsAF #RevenueOperations #CustomerMarketing #DataHygiene #LifecycleMarketing #CSOps #MarketingOps #CRM #SegmentationStrategy #B2BSaaS

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