Why Customers Leave After a Price Increase

Episode 17 of Customer Retention with Fexingo examines why price increases cause churn — and how smart companies plan for it. Lucas and Luna break down the real numbers: a 10% price hike can trigger 15–25% customer loss, but the timing and framing matter enormously. They walk through a real example from a B2B SaaS company that raised prices by 18% and lost only 8% of customers — by grandfathering legacy users and communicating the change months in advance. The hosts also discuss why prepaid customers are less likely to churn than monthly subscribers, and the psychology behind loss aversion in pricing. A practical episode for anyone who dreads sending that price-hike email. #CustomerRetention #PriceIncrease #Churn #SaaS #SubscriptionPricing #Grandfathering #LossAversion #BehavioralEconomics #CustomerLTV #PricingStrategy #B2BSaaS #CustomerSuccess #RetentionMarketing #FexingoBusiness #BusinessPodcast #Marketing #Loyalty #CohortAnalysis Keep every episode free: buymeacoffee.com/fexingo