Why customers really don't want to engage with your brand

from The Marketing Companion · host Mark Schaefer and Tom Webster

Hosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook's big new opportunity for community leaders, and a content marketing fail from GE (or, is it?). Plus, Tom riffs on cows.

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This episode is 33 minutes long.

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This episode was published on July 8, 2018.

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