Why Customers Walk In Ready to Fight You

This episode explains why buying a car often feels stressful: the tense experience is produced by a century-old dealership system that evolved as a survival workaround, not around the customer. It traces the history from early sellers and Ford’s franchise model to postwar laws, modern negotiation pressure, and the effects of recent market changes like COVID. The host outlines a better approach—remove uncertainty with clarity, transparency, and confidence—and introduces practical tools like the "depressurizer" and the AutoKnerd app to help dealers and buyers create a calmer, more motivating car‑buying experience.