Why Dabur Isn’t Built on One Product: Competing in India’s Crowded FMCG Market

What this episode covers

India’s FMCG landscape is more crowded than ever—with dozens of new brands entering the market, many built around a single hero product.So what truly differentiates a legacy brand from the new wave of FMCG startups?In this candid and insightful segment from Angie’s India Show, Aditya Chand Burman, Non-Executive Director at Dabur India, breaks down how Dabur views competition, quality, and long-term scale in a rapidly expanding market.He explains why competition is good for the country, how many newer FMCG brands are built around one core product before expanding, and why Dabur’s strength lies in being a pure consumer goods company across healthcare, personal care, home care, oral care, foods, and wellness.From Chyawanprash and honey to ghee, cold-pressed oils, juices, and beyond, Dabur’s growth has never depended on a single category. The conversation also dives into how selling online-first is fundamentally different from building offline distribution across general trade, modern trade, HoReCa, canteens, exports, and quick commerce.This is not just a discussion on Ayurveda or FMCG—it’s a real-world look at how brands survive, scale, and compete sustainably in India and globally.🎙️ Hosted by Anjaleka (Angie) Kripalani🎧 Watch the full episode on YouTube | Follow @angiesindiashow for more in-depth business conversations.#AngiesIndiaShow #AdityaChandBurman #DaburIndia #FMCGIndia #AyurvedaMarket #IndianBrands #ConsumerGoods #BusinessLeadership #StartupVsLegacy #IndianEntrepreneurs #MarketCompetition #IndiaRising #GlobalFMCG

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