EPISODE · Sep 24, 2023 · 30 MIN
Why Data-Driven Marketing is Changing the Game for Brands
from A SEAT at THE TABLE: Helping business leaders grow their influence · host Sam Torres, Co-Founder, Gray Dot Company
Data analytics has become a key topic, especially when it comes to leveraging the internet to grow your business.Today we can capture a huge amount of data across a growing range of platforms. That’s both a blessing and a curse!Marketers can easily get lost analyzing everything that they can analyze - but not necessarily what they should analyze.Success comes from first creating a question - and then analyzing that data which potentially could provide some insights.Meet Sam Torres, Co-Founder, Chief Digital Officer of Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. In this episode Sam addresses ways to help marketing leaders leverage consumer data, AI, measure ROI, and how to rethink digital analytics. USEFUL LINKSAsianet Consultants website: https://asianetconsultants.comThe Gray Dot Company website: https://thegray.company/Connect with Sam Torres: https://www.linkedin.com/in/samantha-torres-seo/SEND US A MESSAGEVisit A Seat at The Table's website at https://seat.fm
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Data analytics has become a key topic, especially when it comes to leveraging the internet to grow your business. Today we can capture a huge amount of data across a growing range of platforms. That’s both a blessing and a curse! Marketers can easily get lost analyzing everything that they can analyze - but not necessarily what they should analyze. Success comes from first creating a question - and then analyzing that data which potentially could provide some insights. Meet Sa...
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Why Data-Driven Marketing is Changing the Game for Brands
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