Why Deals Die After the Customer Says Yes, with Sarah Clearwater

This week on the Ways to Wealth Podcast, Charlie speaks to Sarah Clearwater, founder and CEO of Reframer, a customer experience consultancy, and the person who built New Zealand's largest community of customer experience professionals.Here's a number that should worry any business owner: in a typical B2B sale, seven to ten people have to say yes before you ever sign a contract, and at least five different departments touch that customer along the way. Sarah's whole job is finding where that journey quietly breaks, and she argues most deals don't fall apart at the negotiating table. They fall apart in the silent gap after someone has already said yes.A social scientist who grew up in Berlin to East German and Egyptian parents, Sarah came from a long line of entrepreneurs and swore she'd never become one. When she finally cracked, she gave herself a six-month runway and just three months to land a client. She's refreshingly blunt about the conversations she has with the businesses she works with, the ones where she asks "why, and who for, and to what end?" and the room goes quiet.This is a conversation about why most companies are flying blind with their customers, why chasing the next trendy demographic can quietly wreck the business you already have, and why, in Sarah's words, good business is never done in your comfort zone.Watch every episode of the Ways to Wealth Podcast here: www.eccuity.com/podcastsLearn more about Sarah here: https://www.linkedin.com/in/sarahclearwater/Learn more about Sarah's company here: https://www.reframr.co.nz/#waystowealth #customerexperience #cx #b2b #sales #businessgrowth #entrepreneurship #nzbusiness #consulting #marketing #strategy #founders #customerjourney #wealthbuilding