Why deep integration is the harder path in GI | Jenn Muina, Divisional VP, Gastro Health | Ep. 7

Roll-ups are common in specialty healthcare. Deep integration is not. On episode 7 of Scaling Specialty Growth, Joe Zboch sits down with Jenn Muina, Divisional VP for Florida at Gastro Health, to talk about what it actually takes to fold an acquired GI practice into a national specialty operation. Jenn ran M&A integration at Gastro Health before her current role, so she knows the work from the inside.ㅤThe conversation covers why Gastro Health chose deep technical integration over a federated model, how the team listens to the front desk before changing anything, and what becomes possible when an entire network sits on one EHR instance. For operators scaling specialty groups through acquisition, this is the playbook from someone who's done the integration work. Brought to you by Hatch.ㅤ👤 Guest BioJenn Muina is Divisional Vice President for Florida at Gastro Health, where she leads operations across the founding division of a 7-state, 400+ physician GI platform. Before her current role, she was Director of Integration at Gastro Health, where she co-led M&A integrations and system implementations that shaped the company's operating model. She holds an MBA in Healthcare from Florida International University and is a Lean Six Sigma Green Belt.ㅤ📌 What We CoverWhy Gastro Health chose deep technical integration over leaving acquired practices on separate systemsBuilding a cross-functional integration team that operates as change agentsListening to front desk staff, schedulers, and intake coordinators before introducing any changeHow a single EHR instance across divisions makes care-gap data finally addressableClosing recall gaps for patients who would otherwise drift out of the panelThe pilot-first approach to new technology and new processesAI as a complement to existing teams, not a replacementTreating AI as both a workflow accelerator and an enabler of net-new workflowsㅤ🔗 Resources MentionedGastro HealthHatchJenn Muina on LinkedInJoe Zboch on LinkedIn