Why Democrats Keep Playing Defense (And How to Fix It)

Democrats had record volunteers in 2024 and still only hit a 3% contact rate. Something is broken. In this episode, Mary Noone and Josh Stanley break down why most Democratic candidates sound reactive, how to build a message frame that keeps you on offense, and what Lululemon's community strategy can teach political campaigns. Plus, a real breakdown of the Taurico vs. Crockett primary messaging and what it reveals about finishing the sentence voters need to hear.