Why Designers Struggle to Raise Their Rates | EP 187 episode artwork

EPISODE · Nov 18, 2025 · 23 MIN

Why Designers Struggle to Raise Their Rates | EP 187

from Profitable Graphic Designer: Clients, Business, Money, and Freedom · host Kady Sandel

Most freelance designers know they should be charging more but struggle to actually raise their rates. In this episode, I am breaking down why that happens and what you can do to change it. It is not your portfolio, your market, or the economy. It is your mindset. I will show you how to shift your thinking around money, attract high-value clients, and start pricing design services with confidence.Whether you are a freelance designer, a brand and web designer, or a design business owner growing into your role as a creative CEO, this episode will help you understand what is really behind your hesitation to charge more and how to move past it.You will learn:Why designers undercharge and how to stop doing itHow to think like a business owner, not just a designerThe mindset shift that turns $2K projects into $20K onesHow to price your design services based on value, not fearGrab a cup of coffee, your notes, and get ready to shift the way you think about money, confidence, and the value of your work.And if you're tired of wasting time on invoices, tracking payments, or chasing overdue bills, check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FreshBooks⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. It’s the all-in-one invoicing and accounting software I use to stay organized and focus more on design - not admin.Aventive Academy’s Resources:From Crickets to Clients: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/crickets-to-clients/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠$12k Client Attraction Masterclass: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/attract-clients-workshop/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Client Portal for Designers: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/client-portal/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Wealthy Client Blueprint: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/wealthy-client/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mockup Magic: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/mockup-magic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brand Guidelines Template: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/brand-guidelines/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 12-Week Business Program for Designers: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/profit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join My Weekly Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventive-academy.ck.page/0fc86a336f⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Creative CEO Accelerator: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/accelerator⁠

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Why Designers Struggle to Raise Their Rates | EP 187

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