EPISODE · Aug 31, 2025 · 36 MIN
Why did Crown Royal just piss off Canadians? It wasn’t to avoid paying tariffs
from BrandAPeel: Brand Storytelling in the Digital Age · host Shannon Peel
The brand’s origin story is rooted in Canadian history but can this story save it from being boycotted? Brands, especially iconic Canadian brands, need to consider the temperature of the nation as the trade war with the US triggers emotional reactions to misleading headlines.
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Why did Crown Royal just piss off Canadians? It wasn’t to avoid paying tariffs
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This episode was published on August 31, 2025.
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