Why did General Motors close Holden down? S2:Ep11

In this podcast we peel the layers back to reveal where the problems started and give our opinion on why, so you can learn the lessons. Almost 1 in 3 new cars in 1990 was a Holden.Holden lost market domination in the late 1990s.Panicked and chasing quick sales to make a profit, Holden pursued a strategy of cheap, low quality products to compete.In the mid 2000s Holden quickly launched multiple products in a short amount of time to win back market share.Holden failed to align the brand promise with the product reality.By the mid 2010s customers realised and no longer believed in the brand.Sales continued to slump, now significantly.By 2017 Holden made a desperate attempt to compete by launching 24 new vehicles in a 3 year period.Holden failed to have one product dominate any market segment.Holden failed to position to differentiate and deliver on the brand promise.In 2020 Holden was ‘retired’ from The Australian and New Zealand market.Listen… learn the lessons… don’t repeat the same mistakes.