Why Did Old Elk Release Three Bourbons at Once? — The Cut — S02E109

Fifteen months after Middle West Spirits took over Old Elk Distillery, the brand answered the only question anyone was asking. On August 12, three 10-year whiskeys — a straight bourbon, a straight wheat whiskey, and a wheated bourbon — landed nationwide, all at $69.99, all 105 proof. Same decade in the barrel, three different grain recipes, no lottery required.