EPISODE · Nov 10, 2023 · 23 MIN
Why did WeWork fail?
from Front Burner
WeWork was buzzy from the beginning. The coworking company was sold not just as office space, but a lifestyle. Its leader, Adam Neumann, not just as a CEO – but a revolutionary. Now, as the company files for bankruptcy, Eliot Brown, a reporter with the Wall Street Journal and co-author of the book The Cult of We: WeWork, Adam Neumann and the Great Startup Delusion, joins us to chronicle how the tech unicorn fell so far. For transcripts of Front Burner, please visit: https://www.cbc.ca/radio/frontburner/transcripts Transcripts of each episode will be made available by the next workday.
What this episode covers
WeWork was buzzy from the beginning. The coworking company was sold not just as office space, but a lifestyle. Its leader, Adam Neumann, not just as a CEO – but a revolutionary. Now, as the company files for bankruptcy, Eliot Brown, a reporter with the Wall Street Journal and co-author of the book The Cult of We: WeWork, Adam Neumann and the Great Startup Delusion, joins us to chronicle how the tech unicorn fell so far. For transcripts of Front Burner, please visit: https://www.cbc.ca/radio/frontburner/transcripts Transcripts of each episode will be made available by the next workday.
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Why did WeWork fail?
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