Why Digital Advertising Is Killing Brand Identity — with John Long, Author of "Zombie Brands"

from Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast · host AdQuick

In Episode 78, John Long, SVP and Executive Creative Director at Digitas, joins the AdQuick Madvertising Podcast to discuss his explosive new book "Zombie Brands" and why today's digital advertising is killing brand personalities. From the viral "How it started vs. How it's going" meme that exposed terrible banner ads to the systemic forces destroying brand humanity, this conversation reveals what's really wrong with modern marketing.Get a copy of his book at: https://zombie-brands.com/

What this episode covers

In Episode 78, John Long, SVP and Executive Creative Director at Digitas, joins the AdQuick Madvertising Podcast to discuss his explosive new book "Zombie Brands" and why today's digital advertising is killing brand personalities. From the viral "How it started vs. How it's going" meme that exposed terrible banner ads to the systemic forces destroying brand humanity, this conversation reveals what's really wrong with modern marketing. Get a copy of his book at: https://zombie-brands.com/

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Why Digital Advertising Is Killing Brand Identity — with John Long, Author of "Zombie Brands"

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How long is this episode of Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast?

This episode is 37 minutes long.

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This episode was published on February 10, 2026.

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