Why Direct Mail Isn't Dead & Guest Will Crall of On3 (Leading College Sports Media Publication)

In this episode, Jason and Stephanie Parks sit down with Will Crall, President of On3 Sports, one of the fastest-growing college sports media brands in the country. Will shares how On3 built its empire through passionate fan communities, elite newsbreakers, and a dominant social media strategy, including their acquisition of Rivals from Yahoo in 2025.The episode also covers the latest digital marketing trends, agency insights on AI automation, why direct mail is making a comeback, and what Jason and Stephanie are personally excited about right now.Whether you're a college sports fan, business owner, or digital marketer, this episode is packed with actionable insights.