Why Dirt? (ft. Kelsey) | S1E3

In this episode, Matt Cone shares the winding path that led him to where he is today—owning a materials company and selling dirt for a living.From growing up around construction to flipping homes, Matt talks about the unexpected twists his career has taken—and how each step led him closer to owning his own business.Joining him is his girlfriend, Kelsey Woychowski, who shares her perspective on what it’s been like to adapt to the highs, lows, and unpredictability of entrepreneurship.Whether you’re already in the trades or thinking about jumping into business ownership, this episode is a reminder that there’s no straight path—and no one does it alone.