Why Discounting Attracts Nightmare Clients

Does sending a proposal make you sweat? Do you find yourself lowering your price just to get a "Yes"?In this episode, Jennifer Swineford talks about the psychology of pricing. She explains why being the "affordable option" is a trap that typically attracts the most demanding, least appreciative clients.You’ll learn why "The client who pays the least demands the most," and how raising your rates can bring you more freedom and better relationships.Jennifer also discusses the difference between Generosity (giving freely) and Insecurity (discounting out of fear), and gives you the exact script to use when a client asks for a lower price.In this episode, you will learn:Why low-paying clients are often the hardest to manage.Why lowering your price makes people trust you less, not more.The difference between generosity and poor business stewardship.What to say when a client asks for a discount.Be sure to subscribe so you never miss an episode.