Why Discounting Kills Your Arts Brand: Marketing Strategies with Dave Wakeman

In this episode of ARTS Redefined, Angela talks with marketing expert Dave Wakeman about the evolving landscape of arts marketing. They explore why arts organizations need to rethink traditional marketing strategies, emphasize long-term brand building, and engage both customers and non-customers effectively. Dave also shares insights on the dangers of discounting, the importance of strategic planning for product launches, and how marketing and sales must work together for sustainable growth. Chapters 00:00 Rethinking Marketing in the Arts 03:00 The Importance of Strategy 05:56 Sales vs. Marketing Dynamics 08:47 The Role of Data in Decision Making 12:09 Understanding Non-Customers 15:03 The Pitfalls of Discounting 17:54 Effective Product Launches 21:09 Crafting a Unique Value Proposition 24:01 The Necessity of Brand Investment 26:53 Engaging Audiences: The Relevance Factor   Dave Wakeman https://davewakeman.com/ https://davewakeman.com/_blog/ https://podcasts.apple.com/us/podcast/dave-wakemans-the-business-of-fun-podcast/id1387596737 https://open.spotify.com/show/38JofElws6mWJs94xdiHEn?si=ba44afde09c043b5