Why Discounting Kills Your Arts Brand: Marketing Strategies with Dave Wakeman

from ARTS Redefined · host Angela P Meleca

In this episode of ARTS Redefined, Angela talks with marketing expert Dave Wakeman about the evolving landscape of arts marketing. They explore why arts organizations need to rethink traditional marketing strategies, emphasize long-term brand building, and engage both customers and non-customers effectively. Dave also shares insights on the dangers of discounting, the importance of strategic planning for product launches, and how marketing and sales must work together for sustainable growth. Chapters 00:00 Rethinking Marketing in the Arts 03:00 The Importance of Strategy 05:56 Sales vs. Marketing Dynamics 08:47 The Role of Data in Decision Making 12:09 Understanding Non-Customers 15:03 The Pitfalls of Discounting 17:54 Effective Product Launches 21:09 Crafting a Unique Value Proposition 24:01 The Necessity of Brand Investment 26:53 Engaging Audiences: The Relevance Factor Dave Wakeman https://davewakeman.com/ https://davewakeman.com/_blog/ https://podcasts.apple.com/us/podcast/dave-wakemans-the-business-of-fun-podcast/id1387596737 https://open.spotify.com/show/38JofElws6mWJs94xdiHEn?si=ba44afde09c043b5

Episode metadata supplied by the publisher feed · Published Oct 8, 2024

Embed this episode

Attribution link and audio player

Ready to play

Why Discounting Kills Your Arts Brand: Marketing Strategies with Dave Wakeman

0:00 1:05:29

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Desert Air Nevada Public Radio Desert Air is the best of Desert Companion magazine for your ears — arts and culture coverage, thoughtful commentary, and creative nonfiction. This podcast provides a space for interviews and storytelling unlike any other, connecting Southern Nevadans with each other and their home. Echospective Markese Burke and Nathan Sieg A podcast that is/isn’t about music. So what does that mean? There are many things in our lives that try to pull is in one direction or another. Yes or no. Right or wrong. Left or right. Stop or go.You get the idea.Sometimes we need to find some balance. Some...perspective. Sometimes we need to hear someone’s story. It’s not always an easy thing to achieve because it may be hard to find common ground with others.The Echospective podcast strives to find that balance, that common ground. One of the things that binds us together is...music. We all have a favorite song. We all have a favorite band. If there’s something we could all sit down and agree on...it’s music.Join Markese and Nathan as they provide a platform for those stories to be told. Where others’ experiences, passions, successes and failures have shaped them into who they are today. The conversations start with music but end with an understanding.If you like stories and the arts with a little humor peppered in...you will The Y Arts Podcast Robin Smith On this show we interview local artist from the Frederick area who are making an impact in their craft. As well as artists who are involved with the YMCA Arts Center. Together we will explore their stories, ambitions, influences, exhibitions and more. As we highlight their experiences you will learn about who they are and what’s next for their careers. This podcast will provide a place to find talented creators. Thank-you for listening.

Frequently Asked Questions

How long is this episode of ARTS Redefined?

This episode is 1 hour and 5 minutes long.

When was this ARTS Redefined episode published?

This episode was published on October 8, 2024.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this ARTS Redefined episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!