Why Disruptive Products Die (And How To Win) (Geoffrey A. Moore)

What if being universally recognized as a brilliant innovation is actually the most dangerous position a company can be in? Today, Ryan and Emily reveal the paradox that destroys thousands of businesses every year: The Chasm. We explore Geoffrey A. Moore's definitive playbook for taking disruptive products to the mainstream. Learn why your most passionate early customers might be tricking you into failure, and why hyped products like the Segway crashed while others soared.Enjoyed this briefing? Upgrade to Momentum Premium for the full 20-minute masterclass where we break down the exact tactical blueprint—including the "Beachhead Strategy" and the "Whole Product" framework—to bridge the gap between early hype and massive mainstream adoption.Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!