Why Distribution Is the Product: Solana’s Road to Global Dominance with Vibhu Norby

What does it really take to build and scale on Solana in 2026?In this episode of The Index Podcast, Alex Kehaya and Nicky Scanz sit down with Vibhu Norby, serial entrepreneur and member of the Solana Foundation, for a wide-ranging conversation on distribution, startup psychology, and Solana’s biggest strategic battles ahead.Vibhu breaks down why “distribution is the product” and why no feature will ever fix a distribution problem. Drawing from years of building, shipping, and engaging directly with users, he shares hard-earned lessons for founders on go-to-market strategy, community building, and avoiding feature creep in an era of AI-assisted development.The conversation also dives deep into Solana’s current challenges and priorities: from perps, RWAs, and payments, to global competition, regional adoption, and why Solana can’t afford to take a single month off. Vibhu outlines why 2026 is the year of assets, and how the ecosystem is working toward making Solana the best place in the world to trade, build, and scale real-world financial infrastructure.If you’re a founder, builder, or operator navigating Web3, this episode offers a rare, candid look into how the Solana Foundation thinks about growth, risk, and long-term execution, straight from someone in the arena.For more information on Solana’s ecosystem, initiatives, and global development efforts, visit the Solana Foundation website athttps://solana.org. There you’ll find resources for builders, updates on ecosystem priorities, and insights into how Solana is scaling on-chain infrastructure worldwide.Show LinksThe Index X ChannelYouTube