Why Do 95% of AI Projects Fail? - Master B2B Friday 15

What this episode covers

This week, Andy and Brian talk through a recent MIT report that found 95% of AI projects fail. They discuss the barriers to success - specifically that the challenges aren't technical, they're strategic and cultural. And they walk through the 3 "un's" - these projects are often undefined, unfocused and unmeasured. Finally, they discuss the best practices they've learned working on their own AI initiatives.

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 25 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on August 22, 2025.

What is this episode about?

This week, Andy and Brian talk through a recent MIT report that found 95% of AI projects fail. They discuss the barriers to success - specifically that the challenges aren't technical, they're strategic and cultural. And they walk through the 3...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.