Why Do 95% of AI Projects Fail?

Episode 95 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Why Do 95% of AI Projects Fail?" was published on August 22, 2025 and runs 25 minutes.

August 22, 2025 ·25m · Master B2B Friday 15

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Summary

This week, Andy and Brian talk through a recent MIT report that found 95% of AI projects fail. They discuss the barriers to success - specifically that the challenges aren't technical, they're strategic and cultural. And they walk through the 3 "un's" - these projects are often undefined, unfocused and unmeasured. Finally, they discuss the best practices they've learned working on their own AI initiatives.

Episode Description

This week, Andy and Brian talk through a recent MIT report that found 95% of AI projects fail. They discuss the barriers to success - specifically that the challenges aren't technical, they're strategic and cultural.

And they walk through the 3 "un's" - these projects are often undefined, unfocused and unmeasured. Finally, they discuss the best practices they've learned working on their own AI initiatives.

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