'Why do client-agency relationships break down?'

“PR agencies keep us lean, nimble and honest” – Comms chiefs tell agencies what they want now.

Episode 25 of the Beyond the Noise - the PRWeek podcast podcast, hosted by PRWeek, titled "'Why do client-agency relationships break down?' " was published on April 19, 2023 and runs 37 minutes.

April 19, 2023 ·37m · Beyond the Noise - the PRWeek podcast

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Summary

Alex Doorey, VP Corporate Affairs & Sustainability at energy supplier, OVO says the modern corporate affairs director is heavily reliant on PR consultancies and that these relationships “keep us lean, they keep us nimble and they keep us honest.” Jen Jamie, director of comms and public affairs, for the UK & Ireland at Google, also joined the podcast to explain how “innovation” is now the key attribute that she looks for in agency partners.PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.The two comms leads joined regular hosts PRWeek editor-in-chief, Danny Rogers and founder of New Society, Frankie Oliver to discuss the evolving role of the client side comms lead; the types of agency they work with; the skills they are looking for; traditional writing skills versus AI-generated content; the agency pitching process; strategic versus creative input; overservicing and underservicing; what makes a client-agency relationship break down; and looking after the mental health of agency teams.PR agencies mentioned include Ogilvy, Teneo, CCGroup, The Romans, Strand Partners, Childhood PR and Flint. Hosted on Acast. See acast.com/privacy for more information.

Episode Description

Jen Jamie, director of comms and public affairs, for the UK & Ireland at Google, also joined the podcast to explain how “innovation” is now the key attribute that she looks for in agency partners.

PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

The two comms leads joined regular hosts PRWeek editor-in-chief, Danny Rogers and founder of New Society, Frankie Oliver to discuss the evolving role of the client side comms lead; the types of agency they work with; the skills they are looking for; traditional writing skills versus AI-generated content; the agency pitching process; strategic versus creative input; overservicing and underservicing; what makes a client-agency relationship break down; and looking after the mental health of agency teams.

PR agencies mentioned include Ogilvy, Teneo, CCGroup, The Romans, Strand Partners, Childhood PR and Flint.

Hosted on Acast. See acast.com/privacy for more information.