Why do companies make pricing mistake

In this episode of BizBlend podcast, host Rima interviews Per “The Price Whisperer” Sjofors, a pricing expert. Per shares his journey from running companies in Europe and the US to becoming a pricing consultant. He emphasizes the importance of pricing research, which involves understanding market willingness to pay rather than just competitor prices. Per has developed a process for successful pricing experiments, helping companies increase sales and profitability. He also discusses his book, “The Price Whisperer: A Holistic Approach to Pricing Power,” which outlines strategies for effective pricing and business growth.