Why do companies rebrand?

In the last couple of years, I’ve seen rebrands of almost all products I use (Google, Uber, Slack, WeWork etc.). I've even seen rebrands happen at two of the companies I worked with (Hubstaff & Close). If you've ever wondered why companies rebrand and when should you consider your own company rebrand, this episode is for you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit madhavbhandari.substack.com