Why Do Consumers Buy? - Dr. Michael Solomon Ph.D. P10 -audio

Dr. Michael Solomon returns for a Premium episode to explain why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating 56-minute episode. Watch or listen to the whole episode so you don't miss Michael’s predictions for the future of retail. https://www.michaelsolomon.com/  email [email protected] Get Michael's course here https://bit.ly/3W48qbg  Save $100 Use coupon YAK for single payment or 3PPYAK for 3 payments The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com   [email protected]    [email protected]  Join our community today so you don't miss out on advance news of our next episodes. https://bit.ly/3JW9w46 Timeline 03:39 We buy because of who we are 04:36 Brand loyalty over generations 05:20 Heuristic & shortcuts 07:00 AIDA model 07:56 Multiple touches with a customer 09:00 Crossfit example 10:16 The ENGAGE course 14:00 The surrogate consumer 15:50 Consumers overwhelmed by choice 17:20 Gatekeepers 19:10 Awareness 22:00 Interest 24:20 Desire 25:30 Cinco de Mayo 28:16 Action 29:10 Behavioural economics 33:00 Increased security in retail outlets 34:40 Two-tier retail shopping levels 37:05 Automatic checkouts 42:00 Authenticity 46:00 Future trends 50:00 Engaged customers 54:00 The Metaverse & VR 55:03 Contact Michael