Why Do Drink Brands Get Bought?

Adam, Joanna, and Zach discuss the metrics, sales data, and portfolio shape that tends to get smaller drinks brands purchased by some of the biggest beverage companies, and why $20 million in revenue is a magic number. Plus, speculation on a few brands that just might be the next ones to sell. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well. Zach is drinking: Cloudburst Brewing Smoked Helles Joanna is drinking: Some sort of tomatillo water-based tequila cocktail Adam is drinking: A tiki cocktail of some kind at Sunken Harbor Club Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair