EPISODE · Sep 14, 2026 · 12 MIN
Why do managers mentor when they should coach?
from The Shift Control Sales Podcast · host Shift Control
What a person understands management to be is often shaped by their own lived experience. For some it’s the simple instruction passed on to them by superiors to get things done. Others benefit from books and coursework before being jettisoned into the university of life. There are those who see management as the logical progression to satisfy an intrinsic ambition. For some, management just isn’t their thing, and they’re happy enough to accept that their definition of management is the stuff other people do. When a business looses a Sales Manager the natural instinct is to recruit from within - a safe pair of hands, someone we know we can trust, someone who knows the business. What if the skills that made them the best sales person are not the skills needed to be the best manager?
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Why do managers mentor when they should coach?
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