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Why do prices end in $0.99? episode artwork

EPISODE · Aug 10, 2021 · 22 MIN

Why do prices end in $0.99?

from Million Bazillion · host Marketplace

Ever notice how lots of prices at the store end in $0.99? So did Eli from Philadelphia, and he asked us to find out why. Turns out, it’s a method retailers use to get us to buy something — and it’s not their only one. This week, we’ll learn about how our brains work when we’re shopping, why it’s hard to resist a sale and some of the ways physical stores encourage us to spend a little more money. Let us know what you thought about this season and what you want Jed and Bridget to do next! You can reach us at Marketplace.org/million. 

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How long is this episode of Million Bazillion?

This episode is 22 minutes long.

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This episode was published on August 10, 2021.

What is this episode about?

Ever notice how lots of prices at the store end in $0.99? So did Eli from Philadelphia, and he asked us to find out why. Turns out, it’s a method retailers use to get us to buy something — and it’s not their only one. This week, we’ll learn about...

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