Why do so many want to drive a ute when you live in a city?

We need to talk about the cars on our roads or more specifically the utes. Utes are brilliant vehicles for the farm, for tradespeople and for people who actually need the space - but more and more they seem to be the vehicle of choice for people who live in a city. In fact new research shows 66 percent of trips by double-cab utes are made in urban areas. So what's the appeal and how can we convince people to move to vehicles more fitting to their needs? University of Auckland Professor of Epidemiology and Biostatistics Alistair Woodward joins Jesse.