Why Do Top Agents Spend More Time Searching for Talent than Prospecting for Listings? episode artwork

EPISODE · Feb 11, 2016

Why Do Top Agents Spend More Time Searching for Talent than Prospecting for Listings?

from San Diego Real Estate Training Podcast · host Jeremiah Taylor

Thinking about a career in San Diego real estate sales?   Email me today for a private San Diego real estate career consultation.  A lot of top-producing agents spend most of their time finding top-tier talent to join their teams. But doesn't it seem counterproductive? Why spend time looking for employees instead of gaining leads?Well, think of it like this. You can spend about ten hours lead-generating and cold-calling to find some listings. You'll probably sell one of those listings for $6,000 or $7,000, and you might get a referral and make another $6,000. That sounds good, doesn't it?However, if you spend 10 hours finding a rock-solid addition to your team, you can probably sell 20 homes by hiring that individual. So, when they sell 20 homes and they make $100,000, you also receive $100K if you have a 50/50 split. Top agents understand that people are your most appreciable asset. A great player on your team is worth many, many listings.Recruit, Select, Train, Lead & Motivate! It's all about finding, hiring, identifying, training, and keeping highly motivated people. As always, if you have any questions for me, give me a call or send me an email. I would be happy to help you!

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Why Do Top Agents Spend More Time Searching for Talent than Prospecting for Listings?

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