Why Do We Ghost Prospects?

We talk a lot about students ghosting colleges, but what about when we’re the ones who disappear? This week, we take a closer look at why admissions offices sometimes go silent, what that means for relationships, and how to re-engage students more intentionally.Our guests bring both the high school and college perspectives:Diane Campbell, Director of College Counseling at Liberty Common School (CO) and Past President of Rocky Mountain ACACDr. Jose Valentine, Dean of Enrollment Management at San Jacinto College (TX) and President-Elect of Texas ACACThey share honest reflections on communication gaps, data-driven follow-up, and how to keep students feeling seen, even when time and budgets are tight.