Why Do We 'Qualify' Major Donors? - Real Talk for Real Fu...

What this episode covers

Major gift fundraisers are going to get frustrated quickly if they focus on donors who don't want to talk to them. In this episode, Richard and Jeff tell you what it means to "qualify" these donors, so you're talking only to the donors who respond to the individual attention you want to give them. When your focus is on these receptive donors, you'll be more successful in achieving – and exceeding – your goals for their giving.

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Frequently Asked Questions

How long is this episode of Real Talk for Real Fundraisers?

This episode is 23 minutes long.

When was this Real Talk for Real Fundraisers episode published?

This episode was published on May 28, 2019.

What is this episode about?

Major gift fundraisers are going to get frustrated quickly if they focus on donors who don't want to talk to them. In this episode, Richard and Jeff tell you what it means to "qualify" these donors, so you're talking only to the donors who respond...

Can I download this Real Talk for Real Fundraisers episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.