EPISODE · May 4, 2026 · 12 MIN
Why do we struggle to start the things we care about? | Episode 02
from The Imperfect Designer Podcast · host Blair Fraser
Starting sounds simple, but it rarely feels that way.In this episode of The Imperfect Designer, I explore why we struggle to begin, even when the thing in front of us might actually matters to us. The projects we care about. The ideas we’ve been thinking about for a while. The things we want to do but keep putting off.I talk about procrastination, overthinking, and the pressure to get things “right” before we even start. How perfectionism can quietly keep us stuck, and why not starting often isn’t about laziness at all.This is a reflection on overthinking, avoidance, and what it really takes to begin, even if it’s just a small step.---What this episode covers* Why starting can feel disproportionately hard* The difference between laziness and self-protection* How perfectionism shows up before we even begin* The comfort of staying in “potential” vs the risk of making something real* Why the things we care about most are often the easiest to avoid* How pressure builds the longer we delay* The importance of reframing thoughts and reducing pressure---Links & resources* Connect with Blair Fraser on Linkedin* Read more of my writing here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit imperfectdesigner.substack.com
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Why do we struggle to start the things we care about? | Episode 02
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