Why do you get your best ideas in the shower?

Have you ever struggled to come up with an idea while you were at your desk? Then later on getting an amazing idea when you were doing something relaxing? It is something that happens to millions of people every day. Check out the video above to find out why. But why does it happen? There are two types of creativity which the brain cycles through: Convergent thinking: Where the brain has to improve and refine ideas through a series of small conscious steps Divergent thinking: Where the brain forms random connections between pieces of existing knowledge to come up with highly original new ideas For more insights on the science and research sources on why this happens, check out the original article here: https://www.ideatovalue.com/crea/nickskillicorn/2019/02/why-do-you-get-your-best-ideas-in-the-shower/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16