Why do your jeans wear out so quickly? - Madhavi Venkatesan

Trace the life cycle of a pair of denim jeans, and discover the labor and environmental costs of this fashion staple.--The first pairs of jeans were designed for durability; denim was constructed as a sturdy weave worn by sailors and miners. But over the course of the 20th century, as the demand for jeans has gone up, their durability has gone down. Today, most pairs last no longer than a year. And each new pair you buy has a much higher cost than you might think. Madhavi Venkatesan traces the life cycle of jeans.Lesson by Madhavi Venkatesan, directed by Sofia Pashaei.Support Our Non-Profit Mission----------------------------------------------Support us on Patreon: http://bit.ly/TEDEdPatreonCheck out our merch: http://bit.ly/TEDEDShop----------------------------------------------Connect With Us----------------------------------------------Sign up for our newsletter: http://bit.ly/TEDEdNewsletterFollow us on Facebook: http://bit.ly/TEDEdFacebookFind us on Twitter: http://bit.ly/TEDEdTwitterPeep us on Instagram: http://bit.ly/TEDEdInstagram----------------------------------------------Keep Learning----------------------------------------------View full lesson: https://ed.ted.com/lessons/the-life-cycle-of-a-pair-of-jeans-madhavi-venkatesanDig deeper with additional resources: https://ed.ted.com/lessons/the-life-cycle-of-a-pair-of-jeans-madhavi-venkatesan#digdeeperAnimator's website: https://www.sofiapashaei.comMusic: https://www.campstudio.co----------------------------------------------Thank you so much to our patrons for your support! Without you this video would not be possible! Rebecca Reineke, William Biersdorf, Patricia Alves Panagides, Yvette Mocete, Cyrus Garay, Samuel Barbas, Brighteagle, LadyGeek, Curtis Light, Dianne Palomar, Marin Kovachev, Fahad Nasser Chowdhury, Penelope Misquitta, Hans Peng, Gaurav Mathur, Erik Biemans, Tony, Michelle, Katie and Josh Pedretti, Sunny Patel, Hoai Nam Tran, Stina Boberg, Kack-Kyun Kim, Michael Braun-Boghos, zjweele13, Jurjen Geleijn, Anna-Pitschna Kunz, Edla Paniguel, Thomas Mungavan, Jaron Blackburn, Venkat Venkatakrishnan, ReuniteKorea, Aaron Henson, Rohan Gupta, Begum Tutuncu, Mikhail Shkirev, Brian Richards, Cindy O., Jørgen Østerpart, Tyron Jung, Carolyn Corwin, Carsten Tobehn, Katie Dean, Ezgi Yersu, Gerald Onyango, alessandra tasso, Côme Vincent, Doreen Reynolds-Consolati, Manognya Chakrapani, Ayala Ron, Samantha Chow and Eunsun Kim. Learn more about your ad choices. Visit megaphone.fm/adchoices