Why does college cost so much?

Having the right information is crucial when responding to questions about why college costs so much. But does it? Most students don't pay the full "sticker price" once financial aid is taken into consideration. Listen to Sandy Baum, economist and senior fellow at the Urban Institute, discuss the costs and benefits of a college degree–and why you never hear a news story about an unemployed high-school graduate. More about AGB's Guardians Initiative and The Business of Higher Education report mentioned in the podcast at www.agb.org/guardians.