Why Does Everyone Say 'The Big Game' Instead of 'Super Bowl'?

In this episode of No Infringement Intended, Austin Padgett and Rusty Close use their shared love of television and Super Bowl nostalgia to unpack the legal world of major event branding. They explain why so many advertisements avoid saying "Super Bowl" and instead lean on "the big game," breaking down how trademark law and the Lanham Act empower rights holders like the NFL to control sponsorships, police false affiliations, and protect the value of being "official." Austin and Rusty walk through where harmless reference ends and risky commercial use begins, and why sometimes the safest move is to let the big game do the heavy lifting for your marketing.No Infringement Intended, hosted by Rusty Close and Austin Padgett, is your go-to podcast for exploring the fascinating intersection of intellectual property and pop culture. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.