Why Does Everything Reward You Except Your Rent? with Josh Pavis

We collect points when we fly, shop for groceries, stay in hotels and even buy a coffee. Yet for millions of renters, their single biggest monthly expense traditionally gives them absolutely nothing back.Why?In this episode of The Viking Chats, Kristjan sits down with Josh Pavis, founder of BrickRewards, to talk about the surprisingly simple idea behind a new approach to rewarding renters.Josh's route into PropTech isn't exactly conventional. A talented hockey player who represented England and Great Britain, his sporting ambitions were abruptly interrupted by an injury just before his first senior GB game in Australia. What felt disastrous at the time ultimately pushed him towards entrepreneurship, starting his first business with his brother before going on to build and work with a number of different ventures.It was during a trip to America that Josh came across the concept of rent rewards and began wondering what a version built specifically for the UK could look like.The result is BrickRewards: a platform designed to give renters something back for paying the rent they were going to pay anyway, with rewards ranging from everyday savings on coffee, restaurants and groceries to the chance to have a month's rent paid.Kristjan and Josh talk about adapting an American idea for a very different UK market, why rewards need to be useful rather than purely aspirational, the inevitable "what's the catch?" question, and how the business actually makes money without charging renters to participate.They also explore why agents and landlords should care. At a time when household finances remain under pressure, could something as simple as helping residents get more from their biggest monthly expense become another small but meaningful part of delivering a better rental experience?Sometimes the best ideas are the ones that make you wonder why nobody was doing it already.Send us Fan Mail