Why does my website look a mess? 3 areas to target for better UX for beginners

If you're new to UX practices but have been building a website for some time, you might need to hear what to do for greater impact and better UX. Are you getting the point across, or is it generally too wordy? Could you cut the word count by half? Have you thought about what branding means beyond the logo? Is it consistent across all touch points? Did the visual design evolve from a mix of templates or was it designed? Simplify Marie Kondo style and clear out the clutter.  Let me know what you're struggling with or what you would like to hear about.