Why Does Page Speed Matter?

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube In this video, I'm going to show you why page speed matters and why it's important for your website. We'll also go over some tips for improving your site's performance and speed. I'm running a Google Search ad for an eCommerce client in India. Okay, CTR for keywords, CTR means click-through rate for keywords are average/above average but landing page experience is below average. I have optimized the landing page too. So you need to go somewhere like the Google Page speed test, Pingdom and there's one more I can't remember. There are tools which will check the website page speed. If your website page speed is slow, then you will get a below-average experience. And this is what Google rewards you for. You need to have a really fast page speed because Google is referring traffic from their platform to yours. They don't want somebody to be waiting for a few seconds for the website to load up. It just needs to be instant and lightning fast. So have a look. And especially on the mobile, you need to make sure that your mobile, especially on the Google page speed test, is above 80 or 90.