Why Does Selling Fear Work So Well?

In this episode, Derek breaks down why two things can be true at the same time. He talks about how fear is the most effective way to sell anything; that could be a car, a coaching program or even a news story. We are living in a highly polarized, emotionally charged time in history. Fear is driving more decisions than fact and logic. What happens when fear is used to make choices that impact us? What happens when you are stuck in a fear-based cycle of living? How do we get out of it? If you have found yourself asking any of these questions since the stay at home orders have been in effect, this episode is a CAN'T MISS!