Why Does Telling Your Story Matter So Much?

Many business owners struggle to make their message heard because they don’t tell their story in a way that feels real.Once upon a time, there was an entrepreneur who felt invisible. Her words were lost, her brand quiet. Then Helen Harwood Snell stepped in—storyteller, coach, expert in turning simple messages into powerful stories. In this episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt sit down with Helen to learn how stories can change everything—from building trust to increasing sales. Helen shares how she crafts messages that feel true, clear, and hard to ignore. Key Topics CoveredWhy your personal story is your secret business assetHow to overcome imposter syndrome when sharing your journeyBuilding a pitch that feels authentic, not salesyUsing storytelling to connect, sell, and grow your audienceTools & frameworks Helen uses: Power Scripted™ messaging, story structure, communication science Guest & ResourcesHelen Harwood Snell — Storyteller & Communication CoachWebsite: Helen Harwood Snell helenharwoodsnell.comLinkedIn: Helen Harwood Snell helenharwoodsnell.com+1Email:      [email protected] SponsorsHere are three great sponsors helping make this podcast possible — each one is useful for someone trying to tell a better story, build a brand, grow a business:Descript – Smarter content creation. Makes editing audio/video as easy as editing text.👉 Descript Freshly Brewed Coaching – Insightful coaching & strategy from Wayne Pratt & Matt Hawksley. Helps you clarify your message and grow forward.👉 Freshly Brewed Coaching @Hive – A community & coworking space that builds real connections, for freelancers & growing teams.👉 @Hive Supporting ThanksCarl Richards of Podcast Solutions Made — expert who inspires better podcasting.Fred Crouch aka Property Wizard — for real estate insights & clarity.Jovan Strika from @Hive — for community energy and connection.Melanie Webber — business partner and creative sounding board.Wayne Pratt — co‑host, coach, always pushing the conversation forward. HostsBernie Franzgrote — LinkedInWayne Pratt — LinkedIn Watch & ConnectCatch the episode on YouTube: Watch hereHave thoughts or questions? Reach us at [email protected] or visit our website: knack4business.comIf this resonated, leave a comment, share your story, or tag someone who should hear this. Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.