Why Does Your Firm Need a Marketing Strategy? - Episode 43

The term "marketing strategy" often gets a bad rap. Over the years, it's become dangerously synonymous with "busy work" or "pointless thing we don't want to do." In this episode, we discuss why firms need marketing strategies - and a straightforward way to create a marketing strategy that helps your firm reach its goals.  Highlights: Why trying to boil the ocean won't get you much What a marketing strategy does for your firm How a strategy helps you make better use of your resources The importance of knowing who you want to reach and why A brand template is not a substitute for a marketing strategy   Episode Resources Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/