Why Doesn't Steel Cod Cover GE, LG, and Samsung? We Answer That and More | Mailbag

Five mailbag questions this week — and some of them will feel very familiar. What do you do when a coworker tells a customer that a $12,000 range and a $2,000 range are "basically the same thing because they both cook food"? Why does Steel Cod spend so much time on luxury and independent brands when GE, LG, and Samsung are what's actually on most floors? After eight years in luxury appliances, what does it take to finally crack the built-in coffee conversation? Is manufacturer training — the kind where someone from corporate explains how their product should be sold — actually making salespeople worse? And if you're seven months into your career, outselling people who've been on the floor for a decade, and your manager tells you to slow down, why would you? Jon has answers for all of them. Rate and subscribe wherever you listen to podcasts, and send your mailbag questions to: https://forms.office.com/r/XQLFmqn03F