Why Don't Firms Believe in Lead Generation?

Believe it or not, lead generation can actually work. Even for accounting, AEC, or consulting firms. In this episode, John and Mark break down the importance of lead generation, exploring why firms need to take it seriously beyond just waiting for RFPs. They highlight various lead sources, compare inbound and outbound strategies, and discuss effective multi-channel approaches. In this conversation, you’ll learn:How we define a “lead” in the context of a professional services firmWhy many expert firms don’t believe in generating leadsThe point in a firm’s growth cycle where firms explore lead generationVarious sources that have contributed leads to both John and Mark’s businessesExamples of firms that are doing lead generation effectively todayShare your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7