Why DTC Brands Are Opening Their Own Logistics Networks

Episode 14 of The Ecommerce Hour. Lucas and Luna explore why successful DTC brands are building their own fulfilment networks instead of relying solely on Amazon or third-party logistics. The anchor: Glossier's 2023 decision to bring 100% of fulfilment in-house after years of costly external partnerships. They break down the economics — how owning the warehouse can cut per-order costs by 20-30% while improving delivery speed and brand control. They discuss the risk: high fixed costs, labour management, and the $10-20 million capital required to start. Also covered: how Warby Parker and Allbirds are approaching this differently, and why the 'logistics as a differentiator' play only works after reaching $50 million in annual revenue. A specific, numbers-driven look at the backend of ecommerce that most consumers never see. #DTCBrands #EcommerceLogistics #Glossier #InHouseFulfillment #SupplyChain #Warehousing #BusinessStrategy #DirectToConsumer #WarbyParker #Allbirds #OrderFulfillment #LastMile #ThirdPartyLogistics #EcommerceOperations #BusinessPodcast #FexingoBusiness #TheEcommerceHour #LogisticsAsDifferentiator Keep every episode free: buymeacoffee.com/fexingo