Why Early Product Marketers Become Generalists | How B2B Marketers Build Lead Generation Engines with Hande Kahraman (ex-Datasnipper 1st Marketer)

What happens when product marketing is the only role that touches every team? Even before the company even knows who its real buyer is?This is an honest look at what product marketing actually looks like in early-stage startups and why the role becomes far more operational, strategic, and political than most people expect.Hande (Product Marketing leader, ex-DataSnipper) joined DataSnipper as their first marketing hire when the company was still bootstrapped and around 20 people. Over the next few years, she helped build the product marketing function from the ground up while the company scaled globally and the role itself kept changing.In this conversation, we unpack what PMM really means before specialization exists and why early product marketers often end up owning much more than messaging.We talk about:Why early product marketers always become generalistsWhy PMMs need to “market themselves” internally to have influenceHow the role evolves when the company starts to scaleWhat changes when you go from IC to team leadHow to decide which channels actually deserve focusThis episode is for product marketers, GTM operators, and early startup hires trying to figure out what the role really looks like before the org chart makes sense.In the Trenches is a podcast about how revenue actually gets built before playbooks exist.🎧 Follow the show for more operator-led GTM stories🔔 New episodes every Wednesday, 8:30AM CET