Why Electric Cooperatives Should Tell Their Story

Electric cooperatives have a great story to tell about the cooperative business model, self-governance and their mission to provide reliable and affordable essential services to rural America. Whether intended, or not, cooperatives are well positioned to align their efforts with consumer-member and investor ESG (environmental, social and governance) expectations. Learn how ESG principles are driving investor views and why electric cooperative leaders may want to take note for the benefit of their business and their members. ·       What is driving investors and consumers changing expectations? ·       How does ESG connect with the value-based consumer? ·       Should communications differ between distribution and generation and transmission cooperatives? In this episode of Solutions Cast, we chat with Charlie Gloeckner, CFC’s vice president of Communications, who provides insights into investor interest in ESG reports and how telling cooperatives’ stories can pay big dividends. Hear about the advantages and disadvantages cooperatives are facing when addressing ESG principles.